Your Perth Marketing Consultant.
I'm Jan de Waal, an independent digital marketing consultant based in Perth, working with small businesses across WA. I'm a qualified, senior marketer rather than a self-taught online guru, and small business is where I choose to spend my time. Small business in Australia is genuinely tough right now. Margins are tight, competition is fierce, and the cost of everything keeps climbing. The last thing a business owner needs is to be paying thousands a month for a marketing retainer that takes three months to "onboard" and another three before producing anything meaningful.
I've spent time inside agencies myself, so I understand how the model really works, and I know the Perth and wider Australian agency landscape well. For most small businesses the experience is the same. Not because agencies are dishonest, but because their model is built around recurring revenue, not client outcomes. That tension almost never resolves in the client's favour.
So I built a different model. Scope the work to what you actually need, whether that's local SEO for small businesses, Google Ads management, small business website design, or ongoing digital marketing management. Price it accordingly. Tell you upfront if I think something won't work. No contract lock-in. You stay because the work delivers.
Jan de Waal
Digital Marketing Consultant
Perth, Western Australia
- ✓ Leads digital marketing across APAC for a global software company
- ✓ Qualified marketer, with degrees from UWA and Curtin
- ✓ Ex-agency, so I know how they really work
- ✓ Worked across budgets from under $500 to over $1 million
I only take on clients I genuinely believe I can help. If I can't, I'll say so and try to point you somewhere better.
That's not a marketing line. It's just how I work.
What You Can Expect
Selective by Design
I don't take on every client who reaches out. If I don't think I can help, I'll tell you. This isn't a sales tactic. It means the clients I do work with get proper attention.
No Upselling, Ever
I recommend services because they'll help your business, not because they add to a monthly invoice. That's a fundamentally different relationship, and it shows.
Direct Access
You deal directly with me. I handle the majority of the work myself, and when something calls for a specialist I trust, I bring them in. Either way, you always know what's being done and who to reach.
Plain Language, Always
If I can't explain what I'm doing and why in plain English, I shouldn't be doing it. No jargon, no confusing dashboards, no hiding behind complexity.
Results Over Vanity Metrics
Impressions and follower counts are easy to deliver and meaningless for most businesses. I focus on what matters most: enquiries, customers, and revenue.
Small Business on My Side
I have a genuine passion for local and small business. Watching a good local business take on competitors with much bigger budgets and win is what I enjoy most.
Perth and WA Small Businesses Who Are Done With the Runaround.
The industry and size varies, but what they have in common matters more. They're time-poor, they know small business digital marketing matters, and they want someone they can trust to be straight with them. That ranges from owners just starting out to established businesses that have a team but no one senior steering the marketing.
I work with businesses across Perth and WA. Most of what I do doesn't require being in the same room, and I'm always available for a proper conversation when it matters.
Start a free chat →