SMB Digital Marketing

Digital Marketing Consultant
for Perth Small Businesses

Straight answers, honest pricing, and work scoped to exactly what you need. I'm an independent digital marketing consultant in Perth, with no lock-in contracts, no confusing retainers, and no upselling. Just clear, practical help getting your Perth or WA business found online.

Free chat · No obligation · No pitch

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How I Work

  1. 01

    Free conversation

    Tell me about your business and what you're trying to achieve. No pitch, no pressure.

  2. 02

    Honest assessment

    I'll tell you what I think will work and what won't. Straight talk, not a sales deck.

  3. 03

    Tailored proposal

    If we're a good fit, I'll put together a clear scope and price based on what you need.

Always talking directly to the person responsible for your work, not someone passing messages.

The Things I Hear Most from Perth Small Businesses.

If any of these sound like you, we should probably have a chat.

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  • You know digital marketing matters but you never have time to do it properly

  • You've spent money on an agency and couldn't really tell if it worked

  • You've been burned by a contract you couldn't get out of

  • You get pitched complicated packages when you just want straight answers

  • Your bigger competitors seem to dominate online and you're not sure how to compete

  • You want to talk to someone who gets small business

Right-Sized Support for Your Business

Whether you're just starting out or running an established business without a marketing lead, the help is scoped to what you need.

01

Just Getting Going

You're starting out, or still doing the marketing yourself. We get the foundations right: a website that works, local SEO, and getting found by the people already looking for you.

02

Growing and Stretched

You're busy and marketing keeps slipping down the list. Hand it over: ongoing management and ads, with one point of contact who knows your business.

03

Established, No Marketing Lead

You've got a team but no senior marketer steering it. I can be your second opinion and senior oversight: strategy, audits, and clear direction, without the cost of a full-time hire.

Not sure which sounds like you? Start a free chat and we'll work out what fits.

A Different Approach to Digital Marketing

Most agencies

  • Packaged retainers. You pay whether it works or not.
  • 6–12 month lock-in contracts
  • Monthly reports full of metrics that don't explain results
  • Account managers who relay messages to people you've never met
  • Services bundled to hit a price point, not solve your problem
SMB Digital Marketing

How I work

  • Scoped to what you need, nothing more, nothing less
  • No lock-in. You stay because it's working.
  • Straight talk about what's happening and why
  • Direct access to the person responsible for your work, not a chain of handoffs
  • Upfront about what I can and can't help with
Jan de Waal, founder of SMB Digital Marketing
"I started doing this because I kept watching good small businesses pay a lot for marketing and get too little back. I wanted to do it differently."

I genuinely care about local business. I take on clients I believe I can help, I say so when I can't, and I'd rather have fewer clients and do the work properly than spread thin and under-deliver.

For most Perth small businesses, the conversation starts with either local SEO for small businesses or Google Ads management. Sometimes it starts with a website and marketing audit to work out what's worth fixing first.

More about how I work →

Common Questions About Working With a Perth Digital Marketing Consultant

The things most people want to know before they get in touch.

Do I have to sign a contract or lock-in retainer? +
No. There are no lock-in contracts here. Every engagement is scoped to what your business needs, nothing more. You stay because the work is delivering, not because you're trapped in a 12-month agreement.
How does your pricing work? +
Pricing is based on what you need, not a packaged tier designed to upsell you. We talk first, I understand your situation, and then I give you a clear proposal. No surprises, no padding.
Do you take on every client who approaches you? +
No, and that's intentional. I only work with businesses I genuinely believe I can help. If I don't think we're a good fit, I'll tell you straight and point you in a better direction.
What if I've been burned by a bad agency before? +
You're not alone. It's probably the most common thing I hear. The retainer model creates the wrong incentives. My model is built around the opposite: you pay for outcomes, not a monthly fee that keeps rolling regardless of results.
What if I just want advice, not an ongoing engagement? +
Completely fine. A one-off audit or strategy session is a real option. Sometimes that's all a business needs to get moving in the right direction. I won't push for more than what makes sense.

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Ready for an Honest Conversation?

No sales pressure. No commitment. Just a genuine chat about your business and whether I'm the right person to help.

Serving small businesses across Perth and Western Australia.

Let's chat